Maitlin Potts
As Vice President and Social Media Supervisor at The Firm Advertising Agency, I lead a talented team of marketing professionals dedicated to delivering exceptional results for our clients. With deep expertise in strategic writing and content development, I understand how to craft campaigns that truly resonate—pairing compelling messaging with smart, data-driven strategy to drive engagement and business growth.
My experience spans a wide range of industries, including healthcare, data analytics, retail, and professional services. I am passionate about staying ahead of trends in marketing, social media, and digital communication, ensuring every project benefits from innovative thinking and a fresh, informed perspective. From emerging platforms to evolving audience behaviors, I thrive on bringing new ideas to the table and transforming them into meaningful results.
In my role overseeing social media strategy for our clients, I focus on building strong digital identities and creating content ecosystems that are both authentic and effective. Whether developing a brand's voice, optimizing performance, or guiding creative direction, I ensure that every piece of content serves a clear purpose and aligns with our clients’ goals.
At The Firm, excellence is our standard. Whether we’re building a comprehensive brand strategy or launching a targeted digital campaign, we approach every project with creativity, professionalism, and a deep commitment to our clients’ success.
If you’re looking for a partner who understands how to elevate your brand—online and beyond—I welcome the opportunity to connect and share how The Firm can help you achieve your goals.

